Howdy, I'm Criss.
I'm a creative marketing and community leader with the last 12 years shaping the brand voice and cultural footprint of passionate, fan-driven franchises like World of Warcraft, League of Legends, Sky: Children of the Light, and Netflix's The Dragon Prince.
Powered by a boundless passion for evoking emotion and inspiring connection, I'm on a mission to decipher why people care and pour that understanding into every piece I touch.
8.5m followers
Gained across all product social media accounts managed
150m players
Largest live service community grown from pre-launch
424.4k members
Largest Discord game server built and grown from zero members
6 launches
Games, expansions, and new platforms brought to market
424.4k members
Largest Discord game server built and grown from zero members
6 launches
Games, expansions, and new platforms brought to market
Community Development & Communications
Community architect with 20+ years of experience developing online communities and tending to the people who gather in them, with the last 7+ years spent building scalable infrastructure, feedback systems, and programs from the ground up. I make it my mission to create spaces people are excited to be part of and come back to, day after day.
Social Media, Video, & Content Strategy
Content strategist with 12+ years of experience building social media brands that scale without losing their personality. Perpetually online and endlessly curious, I combine a deep understanding of internet culture with creative experimentation and analytics to figure out the right format and voice to capture and keep attention.
Marketing & Creative Services Leadership
Cross-functional digital marketing leader with over a decade of experience shaping how global brands show up online, with the last seven years spent managing teams of specialists, agencies, and creative services. From trailers to storefronts to paid ads, I love working across teams to build the creative pieces that define a brand's identity.
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Howdy, I'm
I'm a creative marketing and community leader with the last 12 years shaping the brand voice and cultural footprint of fan-driven franchises like World of Warcraft, League of Legends, Sky: Children of the Light, and Netflix's The Dragon Prince.
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This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
Community Architect
20+ years of experience developing digital audiences, with the last 5+ years focused on building from scratch scalable, safe, and immersive communities and Discord servers for AAA and indie live service video games.
Social Media Strategist
Social media and video veteran of 18+ years. From thoughtful and scripted, to trending memes, I have a reputation of viral social content on every platform, and for injecting personality and a consistent voice with every brand represented.
Brand Comms Voice
10+ years of experience driving the success of products within consumer communities through leveraging —injecting authentic personality, warmth, and a consistent but distinct voice to every brand.
Cross-Discipline Leader
Over a decade of experience publishing and bringing live service video games to the global market, with the last 5+ years managing teams of marketing professionals, community specialists, and creative services.
Howdy, I'm Criss.
I'm a creative marketing and community leader with the last 12 years shaping the brand voice and cultural footprint of fan-driven franchises like World of Warcraft, League of Legends, Sky: Children of the Light, and Netflix's The Dragon Prince.
Powered by a boundless passion for evoking emotion and inspiring connection, I'm on a mission to decipher why people care and pour that understanding into every piece I touch.
.png)
8.5m followers
Gained across all product social media accounts managed
150m players
Largest live service community grown from pre-launch
424.4k members
Largest Discord game server built and grown from zero members
6 launches
Games, expansions, and new platforms brought to market
8.5m followers
Gained across all product social media accounts managed
150m players
Largest live service community grown from pre-launch
424.4k members
Largest Discord game server built and grown from zero members
6 launches
Games, expansions, and new platforms brought to market
Community Development & Communications
Community architect with 20+ years of experience developing online communities and tending to the people who gather in them, with the last 7+ years spent building scalable infrastructure, feedback systems, and programs from the ground up. I make it my mission to create spaces people are excited to be part of and come back to, day after day.
Social Media, Video, & Content Strategy
Content strategist with 12+ years of experience building social media brands that scale without losing their personality. Perpetually online and endlessly curious, I combine a deep understanding of internet culture with creative experimentation and analytics to figure out the right format and voice to capture and keep attention.
Marketing & Creative Services Leadership
Cross-functional digital marketing leader with over a decade of experience shaping how global brands show up online, with the last seven years spent managing teams of specialists, agencies, and creative services. From trailers to storefronts to paid ads, I love working across teams to build the creative pieces that define a brand's identity.
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Let's Build Something Awesome Together!
You could say that my career has always been driven by an insatiable curiosity about people.
Why do some products succeed with people coming back year after year, while others flop? Why do some social media posts draw in new crowds while others totally miss the mark?
I love working backwards from an audience to dig into what makes something resonate with people, then use those insights to create communities, content, and experiences that make them feel seen. My goal is for everything I put out into the world to feel human, have soul, and leave people wanting to come back for more.
Got something exciting you're building that you know people will love and need a lil help getting the message to the right audience? Let's chat!
Let's build something awesome together!
You could say that my career has always been driven by an insatiable curiosity about people.
Why do some products succeed with people coming back year after year, while others flop? Why do some social media posts draw in new crowds while others totally miss the mark?
I love working backwards from an audience to dig into what makes something resonate with people, then use those insights to create communities, content, and experiences that make them feel seen. My goal is for everything I put out into the world to feel human, have soul, and leave people wanting to come back for more.
Got something exciting you're building that you know people will love and need a lil help getting the message to the right audience? Let's chat!
.png)
Let's build something awesome together!
.png)
You could say that my career has always been driven by an insatiable curiosity about people.
Why do some products succeed with people coming back year after year, while others flop? Why do some social media posts draw in new crowds while others totally miss the mark?
I love working backwards from an audience to dig into what makes something resonate with people, then use those insights to create communities, content, and experiences that make them feel seen. My goal is for everything I put out into the world to feel human, have soul, and leave people wanting to come back for more.
Got something exciting you're building that you know people will love and need a lil help getting the message to the right audience? Let's chat!